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17th Annual WSBS a Great Success!

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Last Thursday, the Warsaw Center hosted the 17th Annual Women in Sports Business Symposium (WSBS).  The purpose of the annual conference is to provide a forum for students and practitioners to connect and discuss current industry topics and trends.  The emphasis of this year’s event  was branding of athletes in a digital age.  WSBS attendees had the opportunity this year to interact with  noteworthy experts in the sports industry including:

  • David Higdon, Managing Director of Integrated Marketing Communications for NASCAR,
  • Rachel Epstein, Director of Business Strategy and Operations for espnW,
  • Lauren Fleshman, Professional Track Athlete and Co-Founder/Brand Director of Picky Bars,
  • Lauren Westendorf, Manager of Women’s College Basketball for Nike Sports Marketing, and Emily Lamunyan, Director of Marketing for the Portland Timbers.

The event also came during a time of celebration for the Warsaw Center itself, which is celebrating its 20th anniversary this year. The Warsaw Sports Marketing Center was founded in 1993 by James H. Warsaw, a pioneer in the sports industry who led a company that was the NFL’s first licensee. Jim Warsaw’s integrity and authenticity in his interactions with students, alumni, and sports industry leaders were well renowned, and the Warsaw Sports Marketing Center carries forth that legacy with a close-knit community in which mutual respect, honesty, and fairness are paramount.

Co-chairs of this year’s symposium, Jessica Zutz and Jenny Swaim (both WSMC Class of 2013) remarked that the event was a “tremendous success, and a really enjoyable event with great networking opportunities”. For additional information and updates, check out the WSBS Facebook page!

About to make the 17th year of WSBS history! Organizers, Panelists, and Co-Directors all join for a group shot! Panelists in Place... Elizabeth Brock, Kimberly Aigner, Jenny Swaim, and Jess Zutz running the registration table Swag Bag! Co-Directors (and WSMC Class of 2013) Jenny Swaim and Jess Zutz introduce the panelists Paul Swangard, Director of the Warsaw Center, addresses the group

 


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